Singer August Alsina Launches Skincare Line

R&B and Hip-Hop Artist August Alsina is entering the beauty industry with a new skincare line. His Encina Wellness brand is said to be built on the idea of healing, and the 29-year-old singer from New Orleans knows something about self-care during very difficult times. In recent years, he’s lost a sister to cancer and a brother to gun violence.

He’s also been diagnosed with Guillain-Barré autoimmune disease. Alsina says his new venture is a homage to his family and a testament to his resilience. Encina Wellness is self-funded and available direct-to-consumers on www.encinawellness.com.

Encina Wellness includes four products, Begin Again facial cleanser ($32), 3-in-1 Super Elixir, Stripped Powder Exfoliator and Infused Wellness Cream ($52). Shoppers can opt for sets that include facial cleanser, elixir and exfoliator ($107) or facial cleanser, elixir and wellness cream ($117). Encina is Spanish for holm oak. Key ingredients in the formula include oak tree extract and vitamin E. The brand name is also a play on Alsina’s name.