Clinique Expands Smart Clinical Franchise and Unveils New ‘Lab’ Retail Environment

Clinique has rolled out new treatment,  Smart Clinical Repair Wrinkle Correcting Cream, and new retail concept at Macy's called The Clinique Lab.

New to the Smart Clinical Repair franchise, the brands most advanced de-aging line yet. The trail-blazer of the Smart Clinical Repair family, the new Smart Clinical Repair Wrinkle Correcting Cream is engineered to fortify the dermal matrix and structure to visibly reduce lines and wrinkles, while replenishing skin with plumping hydration. The treatment has CL1870 Peptide Complex, a blend of peptides to spark collagen regeneration, according to the venerable Estée Lauder-owned brand.

The blend, which his engineered to help fight the look of wrinkles by boosting natural collagen, includes neuropeptide acetyl hexapeptide-8, palmitoyl tripeptide-1/palmitoyl tetrapeptide-7, whey protein, caffeine and algae extract.

Retail Development

Additionally, Clinique has opened the doors of its first US Clinique Lab. Debuting at the New York City Herald Square flagship, Clinique Lab illustrates how science powers every product the brand creates with pure actives and unique ingredient combinations that yield a high rate of efficacy and success, according to Clinique.

The brand says that by merging a science-lab aesthetic with Clinique’s familiar brand language and color palette, The Lab invites Clinique’s customers to discover the brand’s expertise in skin diagnosis throughout their consumer journey.

It features brand’s proprietary diagnostics tool Clinique Clinical Reality, which uses facial scanning software to analyze skin and provide custom skincare and beauty solutions; a Discovery Table  that encourages exploration, showcasing new launches along with a curated selection of bestsellers; and Community Bar,  a communal area dedicated to consultant-led, high-touch services, providing consumers with an entirely bespoke and elevated experience.