Earth Mama Organics Goes Plastic Neutral

Earth Mama Organics, an Oregon-based clean beauty brand, is now Certified Plastic Neutral. 

 

The company has partnered with rePurpose Global across its packaging and distribution.

 

Through its partnership with rePurpose Global, a coalition of conscious consumers and companies dedicated to reducing waste, the company calculates all the plastic used in Earth Mama’s products and operations.

 

“Environmental protection is at the core of Earth Mama Organics. It’s so refreshing to see them push the boundaries on tackling the plastic waste problem. Forward-thinking brands like Earth Mama are the need of the hour. We hope this pioneering move pushes more brands to take responsibility for their own plastic waste,” said Aditya Siroya, co-founder and Chief Impact Officer of rePurpose Global. 

 

Earth Mama’s Plastic Neutral funds help to support Project Sada Shakti in Bangalore, India which recovers an equal amount of plastic waste from the local landscape, while providing waste workers with a livable wage and a dignified working environment. Combined with all the other projects, rePurpose Global community is able to remove over 11 million pounds of plastic waste from the environment annually, and empower 10,000-plus marginalized waste workers across the globe.

 

“We have seen the devastating amount of waste generated every day by our industry, so to us, the urgency of this crisis was impossible to ignore. Our planet needs us and Earth Mama is taking strong strides to do our part,” said Earth Mama founder and CEO Melinda Olson.  “Our mission has always been to offer our customers safe and effective products while creating a deep impact on society. We truly believe in the power of brands to affect long-lasting change.”