08.23.22
Celebrity makeup artist Ashunta Sheriff has unveiled a new makeup line named after her.
The eponymous line, Ashunta Sheriff Beauty, is a Black-owned beauty line with a conscience, the brand says, introducing a world of bold color from the Emmy-nominated makeup artist.
Known for her work with Sean Combs, Alicia Keys and Zendaya, among other Hollywood stars, Ashunta Sheriff brings over two decades of professional experience to her line. Ashunta Sheriff Beauty offers vibrant cruelty-free, vegan products every skin shade and type.
"I created Ashunta Sheriff Beauty to bring easy-to-use, quality products that create flawless, stunning and bold makeup looks for all skin tones," said Sheriff of her inspiration for the line. "I wanted to bring that A-list glamour to everyone with the same high-quality products that I use daily – on clients and myself."
The Line
The line features numerous innovative products and tools that are fun and easy-to-use with long-lasting results.
MagnitiEYES Magnetic Luxury Lashes – Employing new magnetic liquid liner technology, this product makes applying and removing lashes easier than ever without damage. Each kit comes with two or three lash styles, a lash application tool and black liquid magnetic eye liner. The magnetic technology makes applying lashes as easy as applying eye liner. The lashes last through workouts and sleeping and are water resistant. Each pair can be used for up to 20 applications and is easy to clean.
MagnetiEYES Day & Night Lash Set New magnetic liquid liner technology, lets consumers go from day to night without glue or mess.
BROWzing Brow & Lash Kit – Kit delivers everything needed for perfectly-manicured brows while nourishing brows and lashes.
BROWzing Brow Gel Freeze – For extreme, all-day hold, this customizable brow-styling wax lifts, tames and sculpts each brow hair for a laminated, feathered look.
Unicorn Duochrome Highlighter – Vegan-friendly, long-lasting highlighting powder features a diamond finish and can be used on the face, eyes and body.
UV Vegan Liquid Liners – Inspired by the bold colors of Sheriff's childhood in New York City in the 1980s, these liners come in six amazing bold shades. Waterproof and smudge-proof, the liners can be layered for bold, vibrant looks that glow under black light.
Unicorn Multichrome Glitter Shadow Palette – Ten shades of highly-pigmented pressed duochrome glitter eye shadow create a long-wearing, multidimensional effect.
Dual Lock Adhesive Liner – Liner is offered in both black and clear and features an easy grip applicator.
Beauty Water Fix It Spray – Vegan and alkaline, water-based hydrating spray, product is infused with jojoba, rose water, coconut fruit, Vitamin E and setting agents that set makeup all day while giving skin a fresh, healthy glow.
Black Diamond Makeup Sponge – The makeup sponge with an edge. This latex-free sponge plumps when dampened, yet maintains its shape and is perfect for getting those tough-to-reach areas. This product comes with its own clear diamond-shaped holder.
BROWzing Brow Brush – Dual-ended vegan brow brush has one side that helps shape, define and sculpt brows, and the other that can be used with eye shadows and cream color bases to line.
Products are available here.