Intimate Care Brand Summer’s Eve Celebrates 50 Years with New Packaging

Summer’s Eve, a leading feminine hygiene brand in the US, is reimagining its line of intimate care products to standout on shelves and in showers with new colors and graphics.

 

On the heels of the feminine hygiene category experiencing a boost with usage up to 51%, according to the company, each collection in the Summer’s Eve portfolio now features a different design and feel that reflects the scents and uses of the products. The Refresh Collection offers bright colors and florals; the Gentle Collection has a dreamy cloud aesthetic; and the Active Collection has a strong performance visual that includes black accents and beads.

 

“At Summer’s Eve, we have been dedicated to supporting women for over 50 years and want to continue to evolve as a brand with our consumers and their needs,” said Jeanne Collins, vice president of marketing at Prestige Consumer Healthcare. “With changing times bringing new focuses for our consumers, we want to continue to support and empower them with new products that fit seamlessly into their lifestyle and look great too.”

The Summer’s Eve Cleansing Washes help to gently cleanse the intimate area in the bath or shower. Summer’s Eve Cleansing Cloths can help remove odor-causing bacteria on-the-go. Its Daily Freshening Spray is ideal for a quick mid-day refresh while Active Daily Performance Chafe Gel and Spa Intimate Skin Serum can be used to enhance self-care routines.

 

Consumers can take a quiz on the Summer’s Eve website to locate products here.

 

The new Summer’s Eve packaging will be rolling out on shelves this summer. The brand’s variety of products can be found in food, drug and mass retailers nationwide and on Amazon.