09.13.22
Jeff Houghton has been appointed CEO of ModfiFace, the Toronto-based augmented reality (AR) company that was acquired by L’Oréal Group in 2018. He will begin his new role on Oct. 1, 2022, according to L’Oréal, which made the announcement on Sept. 13.
In a statement released by L’Oréal, ModiFace Founder and current CEO Parham Aarabi has expressed his desire to focus on a personal area of research interest and will be stepping down from his current role. Under Aarabi's leadership, ModiFace developed proprietary technologies for facial features video tracking, applied in virtual try-on (VTO) for make-up and hair coloration, as well as skin diagnosis, resulting in over 30 patents and more than 200 scientific publications over the past few years.
Houghton has been ModiFace's COO since 2019. He joined the company in 2016, developing new augmented reality effects and collaborating on innovations such as new face trackers and virtual try on solutions. After ModiFace was acquired by L'Oréal in 2018, Houghton began to oversee the ModiFace roadmap. In his current role, he has been managing the day-to-day operations of the company in various functions.
A three-month transition will take place until Jan. 1, 2023. Following that date, ModiFace and L'Oréal will have Aarabi's continued support as an external consultant focusing on innovation, R&D and tech talents attractiveness topics.
In a statement released by L’Oréal, ModiFace Founder and current CEO Parham Aarabi has expressed his desire to focus on a personal area of research interest and will be stepping down from his current role. Under Aarabi's leadership, ModiFace developed proprietary technologies for facial features video tracking, applied in virtual try-on (VTO) for make-up and hair coloration, as well as skin diagnosis, resulting in over 30 patents and more than 200 scientific publications over the past few years.
Houghton has been ModiFace's COO since 2019. He joined the company in 2016, developing new augmented reality effects and collaborating on innovations such as new face trackers and virtual try on solutions. After ModiFace was acquired by L'Oréal in 2018, Houghton began to oversee the ModiFace roadmap. In his current role, he has been managing the day-to-day operations of the company in various functions.
A three-month transition will take place until Jan. 1, 2023. Following that date, ModiFace and L'Oréal will have Aarabi's continued support as an external consultant focusing on innovation, R&D and tech talents attractiveness topics.