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A larger size of the fast-rising brand's newest skincare serum will be sold through Violet Grey.
September 18, 2022
By: Christine Esposito
Editor-in-Chief
Ourself has expanded its range of products. Its new HA+ Replenishing Serum with Subtopical Firming Technology is a patent-pending serum that delivers a firmer, smoother, more hydrated look. Thee HA+ Replenishing Serum is sold on Ourself.com in a 15mL airless pump bottle ($145) now; a 30mL bottle ($260) will be available exclusively at Violet Grey on Sept. 19. The launch at Violet Grey marks Ourself’s foray into retail since launching DTC in February 2022. The formulation contains the company’s Subtopical Firming technology comprised of HA+ Complex, Firming Intides, and a patent-pending lipid-rich multiphasic vesicle delivery system that improves absorption of our encapsulated complex and protects active ingredients from degradation. The HA+ Complex is blend of two molecular weights of hyaluronic acid (low and medium) which hydrate and contribute to a more lifted appearance, and ingredients that are known to support the skin’s own ability to produce hyaluronic acid, while slowing down the loss of hyaluronic acid. Firming Intides help support skin’s natural barrier to give the appearance of smoother and firmer skin. Secondary ingredients include vitamin C and niacinamide, according to the company.
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