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Skincare brand is online now and will be inside brick and mortar shops next month.
September 19, 2022
By: Christine Esposito
Editor-in-Chief
Future Beauty Labs says its fast-growing skincare brand Byoma has expanded into Ulta Beauty. The brand is online now and will roll out into 715 stores nationwide starting October 16. Founded by Marc Elrick this year, Byoma offers clinically proven, dermatologist-approved formulas infused with three essential lipids of the skin barrier with the brand’s proprietary Tri-Ceramide Complex. Since launch, the line has far surpassed its goals of disrupting the skincare industry, according to Byoma. As Target’s biggest skincare launch of 2022, and one of the fastest-growing skincare brands on TikTok this year, with over 100M impressions at launch, brand affinity is strong. The company says a repurchase rate 28.3% above competitive skincare brands at Target and growing shows just how well the skincare community is responding to its efficacious formulas and affordable price point. The brand has also earned seven industry awards within its eight-month lifespan, including a Best of Beauty Award for best cleanser.
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