Redken Hair Ambassador Matt Rez Creates Color with Shades EQ Gloss

The hottest hair color this fall? According to Matt Rez, Redken Brand Ambassador and celebrity hairstylist, copp-berry is going to be the “it” color of the season.
 
Rez transformed his celebrity client Ashlee Simpson’s hair to the copp-berry color to head into the fall season ahead of the trend.
 
Rez says that Ashlee’s new “look is the perfect marriage of copper with strawberry blonde pops. Fall is the perfect time to go for “wanted warmth.” Orange and yellow orange undertones in a reddish color are ideal for fall. For consumers to obtain a fall copper tone without changing the base permanently, a Redken Shades EQ Gloss can give the vibe without the full commitment, said Rez.
 

Steps to Copp-Berry Haircolor

Check out the Redken formula Matt Rez used to achieve the perfect copp-berry color. In his words:
 
·       Ashlee’s natural virgin hair is a very unique blend of level 7 and 8 – she’s what I would call a level 7.5.
·       I baby lighted with Redken Chromatics clear and 10 volume Developer (my regular go-to midlight formula) as her highlight and shifted her color to a level 8.5.
·       After removing her foils, I glossed her with Redken Shades EQ: 1.5 oz of Shades EQ 08C + 1.5 oz of Shades EQ 09AA + 1 oz of Shades EQ Bonder Inside Crystal Clear + 12g of Shades EQ Orange Kicker for 10 minutes. I did this twice as we decided we wanted more copper after the first time.   
·       It’s so important to add copper slowly – you can always add more. It’s harder to take it out if you end up doing too much. My motto is slow and steady when going warmer to give a client time to adjust. This will fade on tone as it’s not permanent color. The Redken Shades EQ Bonder Inside Crystal Clear helped to keep Ashley’s hair super healthy during the transition and her color is super reflective as the integrity of her cuticle was preserved with bonder.
 
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