09.28.22
Grove Collaborative Holdings, Inc. has announced retail expansion for Grove Co., its flagship home care brand, with its first drugstore retailer. The assortment of zero plastic waste cleaner concentrates, dish soaps, and dishwasher detergent packs has added 2,200 additional stores.
On the heels of the brand’s recent expansion into Kohl’s, Meijer and Giant Eagle, and amid the continued success of its first major retail partnership with Target, the company has more than doubled its retail door count since early 2021.
“By growing our distribution, we’re making it easier for consumers to shop for planet-friendly, high-performing products that do not rely on plastic packaging,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “Across the country, as consumers continue to see environmental crises manifest, consumers want zero plastic and sustainable products everywhere. Our latest retail expansion is a testament to our ongoing growth as an omni-channel company, and it is an important milestone for Grove as we continue on our path to transform the consumer products industry into a positive force for human and environmental good.”
Grove sees significant long-term opportunity for the business, with retail being critical to the company’s omni-channel strategy, as retail currently accounts for 90% of purchases in the categories in which Grove competes. Grove Co. has seen success with Target, where it was the No. 1 launch in the hand, dish and cleaners category in 2021, and this year doubled its product assortment in both the retailer’s physical stores and on Target.com.
Also this year, Grove Co. entered Kohl’s, Giant Eagle and Meijer, adding more than 700 doors across the three retailers.
On the heels of the brand’s recent expansion into Kohl’s, Meijer and Giant Eagle, and amid the continued success of its first major retail partnership with Target, the company has more than doubled its retail door count since early 2021.
“By growing our distribution, we’re making it easier for consumers to shop for planet-friendly, high-performing products that do not rely on plastic packaging,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “Across the country, as consumers continue to see environmental crises manifest, consumers want zero plastic and sustainable products everywhere. Our latest retail expansion is a testament to our ongoing growth as an omni-channel company, and it is an important milestone for Grove as we continue on our path to transform the consumer products industry into a positive force for human and environmental good.”
Grove sees significant long-term opportunity for the business, with retail being critical to the company’s omni-channel strategy, as retail currently accounts for 90% of purchases in the categories in which Grove competes. Grove Co. has seen success with Target, where it was the No. 1 launch in the hand, dish and cleaners category in 2021, and this year doubled its product assortment in both the retailer’s physical stores and on Target.com.
Also this year, Grove Co. entered Kohl’s, Giant Eagle and Meijer, adding more than 700 doors across the three retailers.