09.29.22
Bell Flavors & Fragrances, Inc. has added nine new hires in the marketing team at its headquarters in Northbrook, Illinois, Mexico and EMEA headquarters in Europe.
“We’ve strengthened our global marketing team with new additions, promotions and newly created positions to elevate our global marketing strategy and provide our customers with continued consumer and market insights relevant to the flavors, fragrance and botanical markets we serve,” said Kelli Heinz, VP of marketing & industry affairs at Bell Flavors & Fragrances. “Bell is positioned globally to service locally and the new marketing talent will elevate our service strategy through our Global Spark trends program and many other global marketing initiatives.”
Renee King
Renee King joins the marketing team as a new director of marketing focused on the fragrance and botanicals divisions. King will create and execute new concepts, business models, and channels to position Bell as an innovator and leader in the flavor and fragrances industries. She will help build the Bell brand in the marketplace, activate new marketing campaigns, expand its marketing reach, enhance product development and drive strategy around the fragrance and botanical divisions.
King comes to Bell with over 20 years of experience in the beauty and fragrance world focused on marketing, evaluation, strategy, branding and development with global fragrance houses and CPG companies. She earned her master of science degree in cosmetics and fragrance marketing from the Fashion Institute of Technology.
Sarah Campbell
Sarah Campbell is Bell’s new marketing specialist with a focus on designing, creating, and delivering marketing programs to support expansion and growth of Bell’s services and products. Her role will be an integral part of the development and execution of marketing plans to reach targets, from brand awareness to product promotion. She will work with the R&D and Application labs to prepare customer presentations.
Campbell joins Bell from an office supply company where she worked on numerous marketing initiatives, including social media, graphic design, videography, website and virtual trade shows, as well as serving as the point of contact for quarterly promotions. She earned her bachelor of arts in communication with a focus on Journalism from Michigan State University.
Dirk Vogel
Dirk Vogel joins Bell as the new senior marketing specialist where he will manage the development and execution of projects that support Bell’s key technologies, categories, customers and internal initiatives. He will work cross-functionally to develop, produce and communicate promotional and collateral materials to support sales and proactive marketing programs, while leading customer presentations to clearly communicate Bell’s flavor and fragrance division capabilities.
Vogel has over 20 years of experience in marketing strategy, branding, communication and creative development. Prior to Bell, he worked as a freelance service provider helping companies in the CPG and e-commerce space build brands and execute fully integrated marketing plans. Vogel brings experience in journalistic/white paper writing, content marketing, market research, trend reporting, digital publishing and search engine optimization. He holds a Magister Artium degree in American Studies, media studies and psychology from Johannes Gutenberg-University, Mainz, Germany and is proficient in both English and German.
Lindsay Parks
Lindsay Parks is Bell’s new marketing communications and social media specialist. She will be the main point of contact for all marketing communications and social media activity, and will help manage the development and execution of Bell’s internal and external communications strategies to drive business development efforts at key customers. She will work cross-functionally to develop, produce and communicate promotional and collateral materials to support sales and proactive marketing programs.
Parks brings experience in brand marketing, nutrition communications, social media management. She completed her dietetic internship at Vanderbilt University and earned her bachelor of science and master of science degrees from Iowa State University.
Anna Lada
Anna Lada joins Bell’s marketing team as a senior marketing specialist. In this role, Lada will utilize secondary data and primary research to develop a deep understanding of the target consumer, and leverages these insights to influence Bell’s overall marketing strategy and develop innovative products for our customers. She will help develop and implement strategies to maintain, manage, and grow internal marketing platforms and support external customers in growing their business through innovation and new product development efforts.
Lada has 20 years of experience in marketing and graphic design, holding a bachelor of arts degree in visual communication from the Illinois Institute of Art in Chicago.
Antonia Federsel
Antonia Federsel joins the global marketing team and Bell family as the new marketing specialist in the flavor segment at Bell EMEA. In her new role at the Leipzig facility in Germany, Federsel will drive Sweet & Dairy projects and take care of cross-divisional flavor promotions such as RedSugar and the expansion of the company’s PlantFuture Platform, among others.
Most recently, Federsel was a marketing officer for a fashion company, with experience in product management, analysis preparation (international and assortment-relevant data), and implementing and monitoring marketing strategies, with a focus on online business. She earned a master of science degree in management and marketing from Freie Universitaet Berlin.
Leon Kuttler
Leon Kuttler joins the global marketing team and Bell family as the new marketing specialist in the flavor segment. Based at Bell EMEA, his role as the company’s marketing specialist, Savory, includes working with R&D and the sales team to drive the Savory business forward. Kuttler will use his expertise and strategic understanding, as well as his creativity, to actively shape the future of the Savory Business Unit in the EMEA region.
Prior to joining Bell, Kuttler worked as a category development manager for a global flavor company in Germany. He completed his studies in the field of business administration and graduated with a bachelor of arts degree from Berufsakademie Goettingen. He is currently finishing his master's in business psychology.
Jessica Kalmring
Jesscia Kalmring joins the global marketing team and Bell family as the new marketing specialist in the fragrance segment. In her role as marketing specialist, Personal Care, Kalmring will be responsible for innovation and custom marketing projects for personal care customers across EMEA and will work with R&D and Sales to drive Bell's success in the PC space.
Kalmring holds a degree in social media management. Most recently, she worked as a marketing representative for a manufacturer of professional hair care products. With her experience in marketing and hair care she will join Bell and develop new innovative product concepts for the customers to actively shape the future of the Savory Business Unit in the EMEA region.
Antje Wittich
Antje Wittich has been with Bell since 2006 and took over as head of marketing in the EMEA region in February 2022. With her knowledge and experience in team leadership, she will drive Bell's strategic, market-oriented development in the EMEA region together with her marketing team and push the further development of corporate communications in Europe, Middle East & Africa and Vietnam.
In addition to trend scouting, the development of product innovations and the strengthening of communication and social media activities, the organization and implementation of worldwide trade fairs are also on the agenda.
Lorenza Perez
Lorenza Perez joins the global marketing team as a marketing coordinator based in Mexico. In this role, she will be responsible for the implementing commercial strategies for the Mexico region, developing presentations, analyzing trends and research, and measuring the results of innovation initiatives, among other activities.
In her past roles, she was the community manager and digital marketing intern for beauty companies where she created social media content and was in charge of digital customer service for the professional hair care category. Following those positions, she assumed the role of regional marketing intern for North America and LATAM in retail styling products. Perez earned her marketing degree from Univa University and has a community manager diploma.
David Banks
David Banks has been promoted to the position of senior marketing director in Bell’s Northbrook headquarter. His role on the marketing team is pivotal to creating and executing new concepts, business models and channels to drive Bell’s position as an innovation leader in the flavors and fragrances industries. In this role, he will plan marketing and branding objectives, analyze market trends and recommend marketing and business development strategies, overseeing advertising, press releases, email and social media campaigns and strategies.
Since joining Bell three years ago, Banks has led marketing projects with a significant cross-functional collaboration. He has secured a depth in understanding the Bell customer and the marketplace and has developed partnerships with key talent at Bell to help our customer determine and realize their current and future needs.
“These additions to the global marketing team will increase our understanding of the flavor and fragrance markets and bring the voice of the consumer into every product we develop,” said Banks. “This allows us to focus greater efforts on deeper category insights and consumer understanding as it relates to flavor and fragrance trends, further expanding our Spark trends platform.”
