Not Your Mother’s Hair Care Launches Beach Babe Blonde Hair Lightener Spray

With summer over, blonde and light-brown-haired consumers can keep their sun-kissed highlights with Not Your Mother’s Hair Care’s new Beach Babe Blonde Hair Lightener ($8.99).

 

Debuting on Oct. 3, Beach Babe Hair Lightener Spray is a year-round staple to create lasting, natural blonde highlights. Best suited for blonde and light brown hair colors, it gently removes eumelanin and does not strip the color out. The formula is safe for natural and color-treated hair and is vegan, cruelty-free and free of alcohol, dyes, parabens and gluten. 

 

The UV- and heat-activated formula brightens hair when it comes into contact with the sun and hot tools for an effortless transition to lighter locks. The spray comes in a tropical vanilla coconut fragrance with top notes of sea spray, eucalyptus and lemon; middle notes of almond, strawberry and pineapple and bottom notes of coconut, tonka bean and vanilla.