10.13.22
Wella Professionals rolled out its latest integrated marketing campaign, Wella Extra. In correlation, it is also expanding its distribution into Amazon.
The nine-month social marketing campaign will bring the professional brand into the consumer hair care marketplace with the development of Wella Muses, a consumer and hairdresser influencer community, and will utilize the brand’s TikTok channel to showcase the Muses’ content featuring inspiration, education, tips and new product drops.
Products featured in the campaign include Wella Professionals at-home care collections, Wella Color Charm DIY color and Wella Professionals in-salon care and color services.
“This is the first time Wella has launched a megabrand campaign that will extend across both its care and professional product lines,” said Lori Pantel, chief marketing officer, Wella Company, North America. With this campaign, we want to tap into the emotion and the confidence that you feel when your hair is styled – whether you have just come out of the salon chair or the shower, Wella is your partner in feeling extra.”
The nine-month social marketing campaign will bring the professional brand into the consumer hair care marketplace with the development of Wella Muses, a consumer and hairdresser influencer community, and will utilize the brand’s TikTok channel to showcase the Muses’ content featuring inspiration, education, tips and new product drops.
Products featured in the campaign include Wella Professionals at-home care collections, Wella Color Charm DIY color and Wella Professionals in-salon care and color services.
“This is the first time Wella has launched a megabrand campaign that will extend across both its care and professional product lines,” said Lori Pantel, chief marketing officer, Wella Company, North America. With this campaign, we want to tap into the emotion and the confidence that you feel when your hair is styled – whether you have just come out of the salon chair or the shower, Wella is your partner in feeling extra.”