LVMH Hosts Consumer Skincare Outreach at Fresh Store in New York

Sometimes beauty shoppers need to go behind the scenes to learn about their favorite personal care brands. And, for the lucky ones, some get to meet the company founders for insight on the development of standout SKUs.
 
For the first time, fresh participated in Les Journées Particulières, a three-day event where LVMH Maisons provided a behind-the-scenes look into design and innovation to the public. It was held Oct. 14-16 at the fresh store in Union Square in New York.
 
According to the company, 2022 is the first year that two American LVMH Maisons – Tiffany & Co. and fresh –  participated in the event in New York City last week.

 
As part of the event, fresh consumers had the opportunity to stop by the flagship store to partake in a mask flight led by the fresh education team. Through experiencing a selection of fresh masks, clients discovered the unique origin story of each hero ingredient, said the company.
 
And, through exclusive appointments, clients had the opportunity to connect with the brand co-founders, Lev Glazman and Alina Roytberg, to learn more about the origin of fresh and get a glimpse into the journey in every fresh jar.