Revieve Names New Chief Product Officer To C-Suite Leadership Team

Revieve, a personalized digital brand experience company working with global brands, retailers and digital services providers in the beauty, skin, health, and wellness categories, has appointed Irina Mazur as chief product officer to support Revieve’s continued expansion in delivering personalization at scale to beauty consumers, brands, and retailers in North America. 

 

“At Revieve, we are driven by creating impactful shopping experiences that foster stronger relationships with our brand and retail partners and their customers,” said Sampo Parkkinen, CEO at Revieve. “With Irina leading our product experience and evolution, we are poised for even more growth to help our client partners deliver exceptional personalized experiences to their consumers by leveraging our AI/AR powered beauty solutions.”

 

Mazur holds more than 25 years of experience in her role as chief product officer with expertise in business development; go to market; product and mergers & acquisitions strategies; product & software development; and technical program management. In addition, Mazur brings consulting experience in a diverse range of industries including health and wellness analytics and attribution, CPG data management, retail shopping analytics, location-based analytics, e-commerce platforms and application development, digital media content, as well as mobile application development.

 

Mazur’s professional career ranges from years with Motorola iDEN and Mobile Devices, Harper Collins publishing, Slalom consulting, Apartments.com, ShopperTrak and Tyco to Chief Product Officer at LabelInsights, President of Product Intelligence at SPINS and most recently, chief commercial officer at Innit. 

 

“Technology-driven experiences are the future of commerce, and Revieve has positioned itself as the leading solution provider for partners looking to engage with beauty consumers in new ways,” said Mazur. “I am honored to lead Revieve’s product development and support their mission in offering AI/AR-driven shopping experiences that transform the way consumers interact and build connections with their favorite brands and retailers.”