Beauty Tech Leader Vanity Planet Has New Ownership

Vanity Planet, a leader in beauty tech, has been acquired by a new ownership group, ONWRD. The new ownership appoints Toni Battaglia as co-founder and managing director of brand.

 

Battaglia's extensive experience in product development has elevated the devices offered by Vanity Planet, creating hero products that become instant sell-outs. He has been driving innovation for the past five years, with the goal to heavily invest in manufacturing at-home skincare devices. 

 

The decision has helped propel the brand to become critically-acclaimed leaders in the beauty industry, the brand says.

 

“We saw an opportunity in the market and wanted to be the first to lead and drive innovation for at-home beauty tech tools,” said Battaglia.

 

Vanity Planet has a wide variety of skincare devices. One of their core values is to develop premium devices at an accessible price point. All of Vanity Planet's products are under $100 and do not sacrifice sophistication and luxury. Vanity Planet has devices ranging from facial cleansing brushes to steamers to advanced FDA cleared LED anti-aging glasses and eye patches.

 

With the involvement of the new ownership, Battaglia said he is confident in the future of the brand and for the opportunity to continue to lead innovation in the category. The new beginning for Vanity Planet will allow them to invest in growth and drive the brand going forward.