Rodan + Fields Enters Hair Care Category with R+F Haircare

Rodan + Fields has expanded into hair care. Leveraging more than 30 years of expertise and understanding of dermatology-based skin care, the brand is taking  “scalp-first” approach to deliver what it says is transformative, clinically tested results instantly and over time.

The R+F Haircare features brand’s proprietary RF TriEnergy Complex. Ingredients like amino acids and silk peptides protect color, repair damage and nourish roots. There are eight products including two regimens (Smooth+ and Volume+) and two styling treatments.

“We are excited to be able to apply our dermatological expertise to a new category—haircare—to help meet more customer needs with innovation that provides real, visible results,” said Dr. Katie Rodan, co-founder.

“We believe we have an opportunity to change more lives and help people live confidently with game-changing innovation and a powerful entrepreneurial offering,” said Dr. Kathy Fields, co-founder.

In developing the collection, R+F collaborated with haircare experts including professional hairstylist Bridget Brager. Brager had been working with R+F's team of experts the past two years including R&D, scent and packaging. Most recently, she served as creative director on campaign shoots. With the launch of R+F Haircare, she will serve as an educator to the R+F community, said the brand.

All products will be available today November 1 through Rodan + Fields independent consultants and on the Rodan + Fields website.

“We are energized by the launch of R+F Haircare and the meaningful opportunity it represents for our business,” added Dimitri Haloulos, CEO and president, Rodan + Fields.