Heyday Acquires ZitSticka Acne Brand

Heyday has acquired ZitSticka, a fast-growing acne treatment and prevention brand.

Heyday says the acquisition enriches its investment in the personal care space and provides it a leading position in the high-growth category of acne patches.

In the last three years, Zitsticka has grown from a single SKU to a diversified product portfolio of supplements, body washes and topicals that are available globally. Recent in-store launches at Target and Ulta have also delivered early proof points of omnichannel success and offer a significant runway for future growth, according to Heyday.

“We are thrilled to welcome ZitSticka to Heyday’s portfolio,” said Sebastian Rymarz, co-founder and CEO of Heyday. “The ZitSticka team has built an incredible business in three short years, and Heyday is the perfect partner to build ZitSticka into a household brand name thanks to our platform capabilities in omnichannel distribution, product innovation, and brand marketing.”

“We started ZitSticka with the goal of not only sharing best-in-class acne-fighting products with the world but also to destigmatize acne as a whole, promoting skin positivity wherever we could along the way,” said Daniel Kaplan, co-founder of Zitsticka.

“We weren’t originally planning to sell the business as we went out to market, but as we got to know members of the Heyday team and clearly understood the capabilities they had, it became clear that Heyday was the best home for ZitSticka,” said Robbie Miller, Co-founder of ZitSticka. “They have built a top-notch team that we know will successfully support the next phase of growth of the business and continue the brand mission we set out from the start.”

Interest in acne patches has been on the rise—from consumers and investors alike. The fast-growing category saw new entrants this year from both Biore and Band-Aid. In addition, Church & Dwight acquired Hero in September.