11.16.22
Manscaped, the men’s grooming brand, and Pete Davidson, the company’s previously announced brand partner, have debuted the next installment of their partnership with the launch of a holiday campaign.
“This spot speaks volumes about the true nature of the partnership between Pete Davidson and Manscaped. In a funny, but authentic way, it shows how we ended up coming together,” said Marcelo Kertész, CMO of Manscaped. “Not many people know, but in real life it was Pete’s mom, Amy, that introduced him to the brand, giving him a Lawn Mower as a holiday gift. We just had to add the Santa cameo to it — a comedic spin on art, once again, imitating life.”
Set on Christmas morning, the festive feature, “Season’s Groomings,” opens with Pete joining his mom in their living room decked out in the Davidson’s holiday décor. While dressed in pajamas and cozied up on the couch, Davidson’s mother, Amy, hands Pete her final gift for her favorite son, The Performance Package 4.0, of course.
When Pete opens the package, however, he notices The Lawn Mower 4.0 trimmer is missing from the kit. He soon finds the tool, along with a handwritten note wishing him a cryptic “Smooth New Year,” situated next to remnants of milk and cookies left out for Santa. Under the dessert plate, Pete discovers not only a pile of curly white hair, but a trail of these trimmings leading to the fireplace. Realizing whose hair is sprinkled around the house, an immediately horrified Pete yelps while simultaneously dropping the plate and note to the floor.
Thanks to Manscaped’s SkinSafe technology, St. Nick makes it out nick-free.
“Pete is such a talented comedian,” said Paul Tran, founder and CEO of Manscaped. “He not only brings an elevated approach to humor throughout our collaborations, but a sense of modern masculinity that so closely aligns with our whole brand ethos. Men are often stigmatized for being vulnerable or placing priority on their well-being, but we're out here saying that's no longer the case. Manscaped is steadfast in encouraging men to just be themselves, and Pete's charisma and quiet confidence embody this belief so well.”
Check out a clip from the campaign: