11.21.22
With 2023’s fast-approaching arrival, Yelp recruited a team of data scientists, community managers trend expert Tara Lewis to see which beauty and wellness trends will be buzzing on social media.
Millions of reviews for words, phrases and businesses that saw significant interest across beauty and active life categories between 2021 and 2022, helped Yelp zero in on what to watch for the coming year.
Here is a list of the beauty practices that will be trending in beauty:
Glazed Donut Nails
Hailey Bieber’s Met Gala look was outshined by her glistening set of glazed donut nails, with a milky-white base and shiny chrome top coat. Since then, nail artists around the country, like the technicians at Nails Chic in Boca Raton, FL, have invested in chrome powder as searches for “donut nails” spiked 125%.
Scalp Treatments
Social media is touting hair care remedies—namely, rice water, rosemary oil, scalp serums, and other clean-beauty formulations—to promote hair growth, conditioning and brilliant shine. Some people are looking to Yelp for professional services that can help freshen up their locks. According to Yelp, searches for scalp treatments were up 74%. Hair care businesses like Blow Me Away Organic Salon & Head Spa in Los Angeles, specialize in natural beauty techniques—including Japanese head spa methods, which combine a relaxing massage and aromatherapy with customized scalp treatments.
Sculpted Jawlines
The centuries-old practice of Gua Sha, a lymphatic massage that drains excess fluid from the face using a stone tool and lifting motions, has made its way to phone screens everywhere. While massages and beauty products, such as contour sticks, can give the appearance of a sharper jawline, some people are turning to medical spas to achieve this look more permanently. Searches for refined jawlines are up 37%.