12.02.22
Pantone’s Color of The Year, Viva Magenta 18-1750, vibrates with vim and vigor, according to the company. The trendy hue was recently revealed at a media event in Miami for Art Basel.
According to Pantone: “It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
Pantone 18-1750 Viva Magenta is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known, said the company.
Reds also appeared in the 2023 color outlook at New York Fashion Week, as reported in Happi.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength,” said Leatrice Eiseman, Executive Director, Pantone Color Institute.
A creative reveal at Art Basel in Miami.
According to Pantone: “It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
Pantone 18-1750 Viva Magenta is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known, said the company.
Reds also appeared in the 2023 color outlook at New York Fashion Week, as reported in Happi.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength,” said Leatrice Eiseman, Executive Director, Pantone Color Institute.
A creative reveal at Art Basel in Miami.
