12.04.22
ClearForMe, an ingredient platform for consumers, says it has advanced its ingredient education and advocacy, helping customers navigate the complex and difficult world of ingredients by working directly with skincare, beauty brands and retailers to provide fact-based, easy-to-understand, formula lists.
As of November, the company has grown its comprehensive ingredient database to more than 1.8 million custom data points. ClearForMe's ingredients are connected to what it says its fact-based information, a process that is backed by a specialized team of dermatologists, technologists, ingredient analysts and database experts who serve as advisors on its Ingredient Review Committee (IRC).
This new milestone will allow ClearForMe the ability to expand its reach and further advance consumer and brand awareness towards ingredient transparency within the clean beauty movement.
Leveraging ‘Clickable Ingredients’
Since its inception in 2017, ClearForMe has been a partner of the Ulta Conscious Beauty program and has worked beauty brands including Versed, ELF, Farmacy Beauty, First Aid Beauty, bareMinerals, MDSolarSciences, Sun Bum and more. By utilizing “clickable ingredients” powered by ClearForMe, consumers obtain access to enhanced product descriptions that provide clear, straightforward definitions and functions of each ingredient, according to the company.
"ClearForMe has been a tremendous transparency tool for Mixed Chicks,” said co-owner of the curly hair care brand, Kim Ethredge. “Our customers can now check out the ‘accurate’ ingredients of our products rather than inaccurate ones they may find floating around the internet. They also love how easy it is to utilize.
Ingredient Information
Continuing to work with its partners to further ingredient education innovation, ClearForMe recently teamed up with Doers of London, a skincare and haircare brand known for its modern approach and line of vegan, sustainable and cruelty-free products, on a scannable QR code on all product packaging for digital and retail shopping.
“Doers of London was founded with the belief that grooming products could offer great performance without compromising respect for the human body and our planet,” said Giangiacomo Postir, director of product. “Transparency is a main component in this equation. We found the perfect partner with ClearForMe to turn our ideas into reality. Their technology is the right solution to empower our customers. We are very excited to work with a partner that fully understands and shares our values, and it has been a great journey to develop this project together.”
This partnership was only the first step in ClearForMe’s phygital approach to ingredient clarity and customer education. With a first-of-its-kind partnership with the Allure Store, ClearForMe is enhancing its digitized approach with ingredient education that customers and store associates will be able access via digital touch points throughout the store. Allure Store ingredients lists will be powered by ClearForMe, through its “clickable ingredients” technology, further enhancing the customer discovery process and embracing a new beauty standard. This shared partnership will allow customers to make informed decisions as they explore new and familiar brands at the Allure Store.
In-store shoppers will approach curated shelves, browse premium beauty and skincare products, and will be able to access the ClearForMe technology, a tool that will be both in-store and on allure.shop, which will guide them through an easy-to-understand ingredient list, definitions and functions. Trained store associates will use ClearForMe to guide customers every step of the way as they navigate the innovative technology to discover the products that meet their needs.
“We know 75% of in-store shoppers use their mobile device while shopping in-store and we’ve seen how education is a key driver in a customers’ purchase decision online and in store,” said Sabrina Noorani, founder and CEO of ClearForMe. “Our partnership with the Allure Store is a way to meet customers and store associates where they are using a technology that is already deeply woven into the day to day of both stakeholders.”
ClearForMe aims to expand to new markets and product categories such as personal care and ingestible wellness and its retail presence in 2023.
