12.12.22
Ouai, the hair care and lifestyle brand founded by Jen Atkin, has launched an Anti-Dandruff Shampoo, the brand’s first product offering containing an FDA-approved ingredient 2% salicylic acid. The gentle formula works to reduce flaking, itching and irritation associated with dandruff that leaves hair feeling clean and soft with a pleasant aroma, according to the brand.
With key ingredients such as salicylic acid and propanediol caprylate, Ouai's Anti-Dandruff Shampoo provides relief from dandruff symptoms and minimizes dandruff-causing bacteria by creating a diversion to break down the bacteria and soothe the scalp. Gentle surfactants and conditioning agents keep the hair clean, while the Cape Town scent adds a refreshing and calming aroma, according to the brand, which was acquired by Procter & Gamble in 2021.
Ouai’s Anti-Dandruff Shampoo is free of SLS, SLES, parabens, phthalates, and animal testing, and is safe for color-treated hair, chemically treated hair, keratin treatments and Brazilian blowouts.
Ouai’s Anti-Dandruff Shampoo is free of SLS, SLES, parabens, phthalates, and animal testing, and is safe for color-treated hair, chemically treated hair, keratin treatments and Brazilian blowouts.
“Our goal with Anti-Dandruff Shampoo is to break the stigma of dandruff,” said Atkin. “One in five people has dandruff, yet it’s still very taboo to talk about it. We are here to take the shame, embarrassment and discomfort out of having dandruff. From our formulation and clinicals, packaging, campaign, and especially fragrance, we are here to help you stop being flakey.”
Unlike other offerings on the market, Ouai says its Anti-Dandruff Shampoo's Cape Town scent with top notes of ginger, basil and spearmint creates a spa-like experience while addressing the scalp’s most pressing needs.
In a consumer study of 103 participants over 28 days, 92% of users reported that their dandruff had improved after using Anti-Dandruff Shampoo.
In a consumer study of 103 participants over 28 days, 92% of users reported that their dandruff had improved after using Anti-Dandruff Shampoo.
Ouai’s Anti-Dandruff Shampoo has the same minimalist look as the rest of Ouai’s daily products, and is made from PCR and 100% recyclable. Anti-Dandruff Shampoo will be available starting Dec. 13, 2022 at TheOuai.com and select retailers for $36.