12.13.22
Peach & Lily launched Beauty Without Secrets, its new multi-platform brand campaign featuring the real skin journeys of five unretouched, makeup-free members of the Peach & Lily community, alongside Alicia Yoon, founder and CEO.
The campaign will run through January 2023, online and across New York City subways, with the hero video asset launching across YouTube and Peachandlily.com.
"The Beauty Without Secrets campaign was born out of a 3,000-person survey we conducted with the Peach & Lily community to learn more about their views on beauty and self-image," said Alicia Yoon. "While we had a hunch that many of our consumers were struggling with negative self-perception, we were stunned to learn that 86% of them experienced negative emotions about their skin, and 92% said they feel a greater sense of community when they know they're not alone in their struggle."
In addition to encouraging honesty in the beauty community, The Beauty Without Secrets Campaign spotlights the need for increased transparency in the beauty industry. Through bold innovation and rigorous testing, Peach & Lily combines effective actives with clean skin-nourishing ingredients to deliver meaningful results for all skin types.
"Relentless honesty has been at the heart of Peach & Lily since its launch," said Yoon. "This is an exciting moment to celebrate the promise Peach & Lily has made since day one: clean, vegan, cruelty-free, gluten-free, and fragrance free—so consumers can use our products 100% worry free."
Peach & Lily manufactures according to Good Manufacturing Practices. Retouched images are never used, active ingredients with percentages and pH levels are always disclosed, and real validated clinical results are always shared, according to the brand.
"I was so thrilled to partner with Peach & Lily on this exciting campaign," said Nick Crawford, one of five real Peach & Lily community members featured unretouched in the Beauty Without Secrets campaign. "Having struggled silently with acne for years, this message resonated deeply with me. Knowing that I'm not alone has given me hope and a sense of belonging."