12.21.22
Inter Parfums, Inc.’s majority owned Paris-based subsidiary, Interparfums SA, and iconic sport fashion brand Lacoste have signed a worldwide exclusive 15-year fragrance license agreement effective January 1, 2024. Under this agreement, including an entrance fee of €90 million, Interparfums will be responsible for the creation, development, production and marketing of all perfume and cosmetics lines under the Lacoste brand in selective distribution as well as in the Lacoste boutique network.
Lacoste's fragrances were made by Coty, which today announced that it sold the Lacoste fragrance license back to Lacoste by mutual agreement.
Lacoste's men’s scents include L’Homme and Match Point.
According to Coty, under its management in the last six years, Lacoste men’s fragrances have secured a premium+ positioning in the market and "a 17-place improvement in French market rankings."
“We are very appreciative of Coty's support throughout our partnership. With Coty, Lacoste has taken an important step in the development of its fragrance lines. It is now time for the brand to renew its approach to continue its growth, in a market where Lacoste still has great potential,” said Thierry Guibert, Lacoste’s president.
The launch of the first new perfume line with Interparfums is scheduled for 2024.
“Interparfums' proven know-how and creativity will be key assets to continue the development of our fragrance category, which plays a significant role in Lacoste's reputation. Our common vision will enable us to take an approach that is increasingly in line with the brand's strong identity codes, whose fragrances still have great potential,” said Thierry Guibert, Lacoste's president.
Jean Madar, chairman and CEO of Inter Parfums, Inc. called Lacoste an “emblematic brand” in the world of fashion and sport with a very high level of awareness and desirability throughout the world.
“The management team has a clear and precise vision of the brand's great development potential, which will also allow us to take the perfumes higher and further. This is an important new strategic step in the life of Interparfums. We are delighted and thrilled about this exciting partnership,” Madar added.
Lacoste's fragrances were made by Coty, which today announced that it sold the Lacoste fragrance license back to Lacoste by mutual agreement.
Lacoste's men’s scents include L’Homme and Match Point.
According to Coty, under its management in the last six years, Lacoste men’s fragrances have secured a premium+ positioning in the market and "a 17-place improvement in French market rankings."
“We are very appreciative of Coty's support throughout our partnership. With Coty, Lacoste has taken an important step in the development of its fragrance lines. It is now time for the brand to renew its approach to continue its growth, in a market where Lacoste still has great potential,” said Thierry Guibert, Lacoste’s president.
The launch of the first new perfume line with Interparfums is scheduled for 2024.
“Interparfums' proven know-how and creativity will be key assets to continue the development of our fragrance category, which plays a significant role in Lacoste's reputation. Our common vision will enable us to take an approach that is increasingly in line with the brand's strong identity codes, whose fragrances still have great potential,” said Thierry Guibert, Lacoste's president.
Jean Madar, chairman and CEO of Inter Parfums, Inc. called Lacoste an “emblematic brand” in the world of fashion and sport with a very high level of awareness and desirability throughout the world.
“The management team has a clear and precise vision of the brand's great development potential, which will also allow us to take the perfumes higher and further. This is an important new strategic step in the life of Interparfums. We are delighted and thrilled about this exciting partnership,” Madar added.