Innersense Organic Beauty Launches New Clarity Collection

Award-winning clean beauty brand Innersense Organic Beauty is expanding its hair care line with a hypoallergenic Clarity Hairbath and conditioner, gently formulated for overall hair and scalp health. 

 

Both products are developed for all hair types and textures, especially those with sensitivities to essential oils, gluten, soy and nuts.

 

Formulated with comfrey leaf and Japanese swertia to calm and soothe skin, Clarity Hairbath is a fragrance-free shampoo that gently cleanses hair and calms the scalp. Another key ingredient in this clean shampoo formulation is chufa milk, which is packed with amino acids and antioxidants to promote hair elasticity and overall hair health.

 

Clarity Conditioner is a fragrance-free conditioner that provides lightweight hydration and moisture for the hair. It is formulated with colloidal oatmeal to ease irritation and includes a blend of manuka honey and apricot kernel oil to leave hair softer and shinier.

 

Clarity shampoo and conditioner products are designed for those who experience allergies, scalp or skin sensitivities and parents looking for hair care that’s safe and effective for their children. Following the debut of this new hypoallergenic collection, the brand expects to launch additional new hair care products during the year.

 

Clarity Hairbath and Conditioner are gluten- and cruelty-free. Innersense Organic Beauty is both plastic and carbon neutral and offsets all of its plastic usage as well as carbon emissions. The brand uses 100% Post-Consumer Recycled materials for the majority of its packaging.

 

“We are always working to develop products that are accessible for all hair types and listening to what our customers need,” said Greg Starkman, CEO and founder of Innersense Organic Beauty. “There is a large consumer base who have sensitive skin and are looking for luxurious, but highly efficacious hair formulas. We’re happy to see the Clarity Collection on shelves after two and a half years in development.”

 

Clarity Hairbath retails for $28 (10oz) and $70 (32oz). Clarity Conditioner retails for $30 (10 oz) and $80 (32oz). The collection will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market.