01.03.23
According to Listerine, 0% of personal trainers polled said they used mouthwash regularly as part of their oral care routines.
So, the top dentist-recommended brand put them to the test with a 21-Day Listerine Challenge.
Ariel Belgrave, personal trainer and CEO of Gym Hooky, partnered with Listerine to take its 21-Day Challenge to include the oral care ritual in her habit stacking, adding small steps to her existing healthy habits to build on a more impactful result in attaining her wellness goals for 2023. The challenge involves using the product twice-daily for 30 seconds before spitting out to obtain a healthier smile.
Trainers swished with the cool mint-flavored mouthwash twice-daily for 30 seconds. One user reported being met with an intense taste, which she later acquired a liking to after the first few days of use.
Halfway through the challenge, more than 80% reported feeling a fresh clean, more confident and had healthier gums. One hundred percent of users said they would continue the daily ritual, as all agreed it was the best way to stay motivated to keep on top of other wellness goals and track progress.
For more on the challenge check out a clip below or go here.