01.03.23
Vital Proteins is partaking in a national brand campaign aimed at educating consumers about the many parts of the human body that benefit from collagen – hair, nails, skin, even the knees and elbow tendons.
Spearheaded by Vital Proteins in a recent announcement by Chief Marketing Officer Jill Abbott, “For Everybody with a Body” kicked off on Sunday, January 1— the start of the most important time of the year for wellness goals.
One third of the protein in the human body is collagen, a structural protein responsible for skin elasticity and youthfulness. Collagen production can begin to drop 1% per year by as early as 30. Given its wide range of benefits, collagen peptides supplementation can be a vital part of everyone’s daily routine.
"The new ‘For Everybody with a Body’ campaign simplifies the complex topic of collagen in a fun, relatable way that’s representative of us all,” said Abbott. “This campaign is an important step toward where we’re headed as a brand— we want to use clever content to help educate consumers on why they should add collagen to their routine.”
A stylistic departure from previous Vital Proteins campaigns, the creative is brought to life through whimsical video content featuring diverse, real people doing everyday activities, from skiing and dancing to cleaning and even playing darts. Developed in collaboration with New York-based creative agency, Mythology, the 360 campaign will run across TV, streaming, audio, digital and social.
Check out a clip of the campaign below: