02.01.23
With spring around the corner, Nature Strong, OPI’s line of natural origin, vegan lacquers introduces a new Botanical Base Coat and eight new colors.
The skincare-inspired, multi-benefit coat helps nails look healthy and smooth while also acting as a color primer, adding shine and protection for a salon-worthy manicure. Together, Nature Strong Base Coat + Color + Top Coat offers consumers a top to bottom vegan and natural origin manicure that lasts for seven days.
Featuring skincare ingredients like alpha hydroxy acids (AHAs), polyhydroxy acids (PHAs), vitamin E and squalane, Nature Strong Botanical Base Coat works to instantly improve the look of nails. The formula is also infused with botanicals including sunflower oil, bamboo extract, sugar cane, maple and fruit extracts such as blueberry, lemon, and orange, translating skincare ingredients to nails. Botanical Base Coat can be worn on its own for healthier-looking nails or as a primer for Nature Strong Color.
The eight new shades include a mood-boosting palette of seasonal winter color trends and classic year-round hues inspired by nature. Two of the new shades, (Mind-full of Glitter, Eco for It), feature vegan glitter technology made from cellulose that is sustainably farmed from eucalyptus trees. This glittery nail effect is formulated without the use of plastics and suspended in a bio-sourced base.
OPI Nature Strong Base Coat and new shades are available on OPI.com for $12.49
A Colorverse of Infinite Self-Expression
Data Peach, $12.99.
OPI welcomes a colorverse of infinite self-expression with the Me, Myself and OPI Collection for Spring 2023. Featuring a palette that pays homage to the metaverse where color knows no limits, this collection of 12 unfiltered brights and pastels in four different formulas celebrates nail color as a vehicle for showcasing outward individuality and personal self-identity.
Beginning today, Me, Myself And OPI Collection Nail Lacquers will retail for $11.49 each and Infinite Shine colors will retail for $13.99 each at OPI.com, ULTA, ulta.com and Amazon.com.
