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BrandSpark releases 15th annual list of the top news products as picked by American consumers.
February 2, 2023
By: Christine Esposito
Editor-in-Chief
BrandSpark International and Newsweek have just announced the winners of the 15th annual 2023 Best New Product Awards (BNPA). More than 10,750 Americans participated in the national survey to pick the 62 winning products, including beauty, health, personal care and household products. This year’s crop of winners include: Acne Treatment: La Roche-Posay Effaclar Salicylic Acid Acne Treatment Serum Better-For-The-Environment Body Wash (Concentrated): Dove Body Wash Concentrate + Reusable Bottle Better-For-The-Environment Diapers & Wipes: WaterWipes Original Baby Wipes Concealer: Revlon ColorStay Skin Awaken 5-in-1 Concealer Face Moisturizer: Olay Hyaluronic + Peptide 24 Hydrating Gel Face Sunscreen: Hawaiian Tropic Mineral Powder Brush SPF 30 Facial Cleansing Balm: CeraVe Makeup Removing Cleanser Balm Facial Hair Removal Device: Schick Hydro Silk Dermaplaning Wand Foundation/Skin Tint: Maybelline New York Green Edition Superdrop Tinted Oil Kids Sunscreen: Banana Boat Kids Roll-On SPF 60+ Mascara (Regular): CoverGirl Simply Ageless Lash Plumping Mascara Natural Deodorant: Native Baked by Melissa Plastic-Free Deodorant- Tie-Dye Vanilla Cupcake Natural Face Wash/Cleanser Bar: HiBar Solid Face Wash Natural Mascara: Rimmel London Kind & Free Clean, Volumizing & Lengthening Mascara Razor: Schick Intuition Sensitive Care Sleek Handle Razor Shaving Gel/Oil: Tree Hut Bare Candy Cane Hydrating & Moisturizing Shave Oil Body Sunscreen: Banana Boat Sport Roll-On SPF 60+ Air Freshener: Febreze Air Kitchen Better-For-The-Environment Hand Soap (Concentrated): Dial Foaming Hand Wash Concentrated Refills Starter Kit: Dish Soap: Dawn Platinum EZ-Squeeze Fabric Softener: Downy Rinse & Refresh Fabric Spray: Febreze Unstopables Touch Fabric Spray Laundry Detergent: Tide Ultra OXI Power Pods with Odor Eliminators The BNPA winners are 100% consumer-voted and were determined based on real shoppers who have tried these winning products, according to the marketing research firm, which was founded in 2001.
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