02.02.23
Today, Dove has launched the latest advance in superior moisturization with the new Dove Body Wash featuring 24-hour Renewing MicroMoisture.
The new formula is powered by proprietary nano technology to actively regenerate the skin's moisture, and has a new look to match, with a modern, user-friendly design that reflects the first upgrade to Dove's iconic bottle pack in 17 years.
Setting a new industry standard, Dove Body Wash is the first body wash in the US market to harness nano technology. Dove's new formula continuously nourishes skin and improves its moisture barrier for a full 24 hours, as well as uses proprietary technology with millions of moisturizing microdroplets to help boost and retain moisture. These tiny droplets deposit onto the skin, fitting into the gaps and crevices of dry skin for a silky-smooth finish, while stearic and palmitic fatty acids penetrate deeply within the stratum corneum and work with the skin's natural renewal processes to visibly reduce dryness by 50% after every shower.
‘Moisturizing to the Last Drop’
To accompany the new formula, Dove worked with leading cutting-edge designers and technicians to create the first upgrade to the iconic pack in 17 years. Longtime Dove users will recognize the colored cap, representing their tried-and-true favorites, while the discreetly curved oval-shaped lid is a nod to where it all began for Dove – the Dove Beauty Bar. The Body Wash's shower-friendly design not only means it is easy to use, but can be held, flipped and dispensed the body wash with just one hand. The bottle was also crafted to allow it to be inverted on bathroom shelves when it gets low and the cap can be completely removed, so it's moisturizing to the last drop.
"Dove is used by 174 million people around the world every day, and is in more than 60% of US households. We're chosen and preferred by so many because we are constantly raising the bar and offering a superior level of care," said Marcela Melero, vice president, global Dove skin cleansing. "We're focused on understanding evolving skincare preferences and continuing to meet new needs through innovation. Change is beautiful, and we're thrilled to be making one of the biggest evolutions of Dove Body Wash in nearly two decades."
In addition to these changes, newly reformulated Dove Body Wash is Dove's first PETA-approved vegan body wash. With a 98% biodegradable formula, Dove Body Wash uses 100% plant-based moisturizers. Every bottle of Dove Body Wash has been made from 100% post-consumer recycled (PCR) plastic helping to reduce the use of virgin plastic by more than 20,500 tons per year.