02.07.23
Zotos Professional’s Biotera brand has entered select Target stores and will also be sold online at Target.com.
Recently reformulated, Biotera's Ultra Collection scalp-formulations offer microbiome friendly hair care, a growing category.
"Consumers are increasingly interested in products that help protect the microbiome, and we are offering that with our newly reformulated product portfolio," said Michelle Ryan, VP of marketing, Zotos Professional. "Beauty and personal care enthusiasts look to Target in search of their new favorite beauty and personal care products, and we are excited to be on the shelves of the best in hair care."
According to the Henkel-owned brand, Biotera's Ultra Collections are the first Microbiome-Friendly Certified hair care products to enter Target. Each scalp-friendly formula is made with a pre- and postbiotic blend, are clinically tested, and PETA approved. The range includes: Ultra Moisturizing (gently cleanses and restores needed moisture to dry, damaged or coarse hair); Ultra Color Care (nourishes and prolongs vibrancy of vivid color treated hair up to 89% for beautiful, radiant hair); and Ultra Thick & Full (boosts body and fullness and gently restores volume and thickness to fine, limp hair).
Recently reformulated, Biotera's Ultra Collection scalp-formulations offer microbiome friendly hair care, a growing category.
"Consumers are increasingly interested in products that help protect the microbiome, and we are offering that with our newly reformulated product portfolio," said Michelle Ryan, VP of marketing, Zotos Professional. "Beauty and personal care enthusiasts look to Target in search of their new favorite beauty and personal care products, and we are excited to be on the shelves of the best in hair care."
According to the Henkel-owned brand, Biotera's Ultra Collections are the first Microbiome-Friendly Certified hair care products to enter Target. Each scalp-friendly formula is made with a pre- and postbiotic blend, are clinically tested, and PETA approved. The range includes: Ultra Moisturizing (gently cleanses and restores needed moisture to dry, damaged or coarse hair); Ultra Color Care (nourishes and prolongs vibrancy of vivid color treated hair up to 89% for beautiful, radiant hair); and Ultra Thick & Full (boosts body and fullness and gently restores volume and thickness to fine, limp hair).