02.23.23
At-home haircolor brand Hally Hair has launched two new colors—green and yellow—in collaboration with student athletes at Baylor University. This is the first of 26-plus collegiate licensed color products the brand is planning over the next 12-18 months.
Hally Hair is tapping into the Name, Image, Likeness (NIL) NCAA policy changes that enable brands and student athletes to enter into licensing deals. Other brands in personal care have also inked NIL alliances since the policy change was enacted, including Degree deodorant, Dollar Shave Club and European Wax Center.
Players from the Baylor Lady Bears Basketball team—Aijha Blackwell, Caitlin Bickle and Jana Van Gytenbeek—will lead the campaign imagery. All participating athletes will show their Baylor school spirit by coloring their hair with Hally’s Shade Stix and then sharing their green and yellow hair looks on social platforms like TikTok, Instagram and Twitter.
“Baylor fans are going to love Hally’s Shade Stix,” said Bickle, a forward on the team who has been named to the All Big-12 Academic Team for three years. “They are super easy to use and a fun way to show your support for Bears! I was excited when Hally encouraged us to show off our own individual styles for this partnership. It was a really great chance for female athletes to stand out.”
As a female-founded and woman-run company, Hally said it intentionally tapped female athletes to lead this campaign.
Hally’s Shade Stix are certified within Conscious Beauty at Ulta Beauty, vegan and cruelty-free, and wash out with one shampoo. The patent-pending product works on all hair types and is mess-free, offering a revolutionary way for people to play with their look.
"We are thrilled to partner with these Baylor student athletes and to be one of the first companies to implement an all-encompassing collegiate program that embraces the new NIL rules,” said Kathryn Winokur, founder and CEO of Hally Hair. “This collegiate launch is just the beginning, and we look forward to working with other universities in the future to build authentic programs that celebrate athletes, school spirit and fan engagement. In an era of immense self-expression, the ability to build Hally’s brand through sport and to leverage our easy-to-use hair color products to get entire campuses game-day-ready is nothing short of a layup."
Hally Hair is tapping into the Name, Image, Likeness (NIL) NCAA policy changes that enable brands and student athletes to enter into licensing deals. Other brands in personal care have also inked NIL alliances since the policy change was enacted, including Degree deodorant, Dollar Shave Club and European Wax Center.
Players from the Baylor Lady Bears Basketball team—Aijha Blackwell, Caitlin Bickle and Jana Van Gytenbeek—will lead the campaign imagery. All participating athletes will show their Baylor school spirit by coloring their hair with Hally’s Shade Stix and then sharing their green and yellow hair looks on social platforms like TikTok, Instagram and Twitter.
“Baylor fans are going to love Hally’s Shade Stix,” said Bickle, a forward on the team who has been named to the All Big-12 Academic Team for three years. “They are super easy to use and a fun way to show your support for Bears! I was excited when Hally encouraged us to show off our own individual styles for this partnership. It was a really great chance for female athletes to stand out.”
As a female-founded and woman-run company, Hally said it intentionally tapped female athletes to lead this campaign.
Hally’s Shade Stix are certified within Conscious Beauty at Ulta Beauty, vegan and cruelty-free, and wash out with one shampoo. The patent-pending product works on all hair types and is mess-free, offering a revolutionary way for people to play with their look.
"We are thrilled to partner with these Baylor student athletes and to be one of the first companies to implement an all-encompassing collegiate program that embraces the new NIL rules,” said Kathryn Winokur, founder and CEO of Hally Hair. “This collegiate launch is just the beginning, and we look forward to working with other universities in the future to build authentic programs that celebrate athletes, school spirit and fan engagement. In an era of immense self-expression, the ability to build Hally’s brand through sport and to leverage our easy-to-use hair color products to get entire campuses game-day-ready is nothing short of a layup."