02.27.23
Baby skincare brand Baby Magic has introduced a new collection, “The Baby Magic Soothing” line catered to meet the needs of dry, sensitive skin.
The brand's Soothing collection contains two new products that are made for baby's sensitive skin, but fitting for the whole family – Soothing Hair & Body Wash and Creamy Whipped Butter.
The Baby Magic Soothing line helps comfort dry, sensitive skin and contain ingredients such as colloidal oat, shea butter, vanilla, aloe and vitamins B5 and E. The lightly-scented formulas feature a soft vanilla and oat scent with delicate notes of sheer jasmine, vanilla musk, coconut cream and sandalwood.
Soothing Hair & Body Wash
The Soothing Hair & Body Wash is sulfate and tear-free, hypoallergenic and gently cleanses hair and body to help soothe and balance dry, sensitive skin. Bath time can be followed up with the Creamy Whipped Butter that offers a light and airy moisturizing option for parents to gently lock in hydration and nourish their little one's dry skin with natural shea butter, aloe and vitamins.
Creamy Whipped Butter
Baby Magic's Moisturizing line is also growing with the addition of a Creamy Whipped Butter. Made with shea butter, aloe, calendula oil and vitamins B5 and E, this formula is lightweight with quick absorption that provides deep and long-lasting moisturization. The scent includes soft powder, sheer florals and vanilla musk for a clean, nostalgic scent.
"For more than 70 years, Baby Magic's washes and lotions have been staples in the homes of parents and grandparents who adore the way the nourishing ingredients make baby's skin feel and smell," said Jon Song, CEO, at Naterra International Inc. "To honor all of our loyal brand fans, we wanted to expand our offerings to include a sensitive skin option with our comforting Vanilla & Oat Soothing line and a new product form in the Creamy Whipped Butters that the whole family can enjoy for soft, smooth and hydrated skin – no matter what age."
The Vanilla & Oat Soothing collection and Moisturizing Creamy Whipped Butter are available in the family aisle at Walmart and on Walmart.com. All products are free from sulfates, parabens, phthalates, dyes and mineral oils and are hypoallergenic and dermatologist recommended.