03.05.23
Beauty comparison app Brandefy just released its data on the top searched beauty brands and categories from February 2023.
With an active and engaged community of users—the app has been downloaded over half a million times and receives about 90k community inquiries each month; the brand also has 346k followers on IG—Brandefy has become one of the most reliable sources for data on industry trends and consumer behavior, said the company.
Notable Changes in Brandefy Consumer Data
- Overall the top 10 brands and categories had the same content, just in a different order
- Nars moved into top 10 and Benefit moved out
- Mascara moved into top 10 and eye cream moved out
- Base makeup products are of high interest at the moment
Top Beauty Brands by Brandefy for February 2023
- Drunk Elephant
- Charlotte Tilbury
- Fenty
- Tarte
- Tatcha
- Makeup by Mario
- Rare Beauty
- Glow Recipe
- Nars
- Glossier
Top Beauty Categories by Brandefy for February 2023
- Vitamin C
- Contour
- Setting Spray/Powder
- Foundation
- Tinted SPF/Moisturizer
- Retinol
- Bronzer
- Primer
- Blush
- Mascara