Company News, New Products

Matrix Introduces Tonal Control Pre-Bonded Gel-Crème Vegan Haircare Toners

First acidic gel-cream demi permanent line contains real-time visible oxidation for hair.

Author Image

By: Lianna Albrizio

Associate Editor

Matrix has introduced its latest innovation in acidic demi-permanent color, Tonal Control Pre-Bonded. 
 
Touted a “revolutionary formula,” it features Real-Time Visible Oxidization technology, allowing Tonal Control shades to gradually deepen as they process, so that stylists have full control of their results and know the precise time to rinse.
 
Tonal Control features 17 glossing and toning shades, and provides long-lasting, multi-dimensional results that feel healthy and look shiny, according to the brand. Tonal Control formulas and packaging are also color-coded. The color represents the dominant reflect of each shade: blue for cool ash reflects; purple for cool violet reflects; green for neutral jade reflects; tan for neutral warm reflects; and pink for warm red reflects. 
 
Tonal Control’s gel texture makes it ideal for creative toning techniques. 
 
“My signature Tap + Tone Technique using the new Tonal Control toners will teach you a quick and efficient way to modernize your blending and contour the hair,” said Matrix Brand Ambassador Sharon Spellman. “The Tap + Tone Technique is perfect for all hair types and textures!”
 
The vegan and ammonia-free, no-drip gel formula lasts up to 24 washes; color-coded formulas represent the dominant reflect of the shade family for predictable formulation 
 
Matrix Tonal Control will be available at professional beauty distributors April 2023.
 

Keep Up With Our Content. Subscribe To Happi Newsletters