Italian Clean Beauty Brand Furtuna Skin Launches Biphasic Olive Oil Cleansing Balm

Furtuna Skin, an Italian skincare company based in Corleone, has rolled out a new Cleansing Oil Balm that it says provides makeup removal power of a face wash with the moisture renewal effect of a face oil. The brand’s “Triple Texture” technology allows the balm to melt into an oil on contact with the skin and transform into a milky lather once activated by water.

Key components in the balm include organic extra virgin olive oil (EVOO), organic olive leaf water, olive squalene, fermented Sicilian manna (sap of ash trees),  wild-harvested quillaja and soapwart saponins.

The EVOO, harvested from centuries-old Sicilian olive trees, is packed with potent levels of phenolic antioxidants, vitamin E and omega-3 fatty acids. Furtuna contends the oil is 66% more potent with polyphenols, 8% more potent with sterols, and 3.4x lower in free fatty acids than other EVOO on the market.

The brand's exclusive olive leaf water, which is rich in phenols and super antioxidants like oleuropein and hydroxytyrosol, is said to be to 3x more potent than commercially sourced counterparts and protects, soothes and replenishes skin with moisture, according to the company.

Like Furtuna’s other products, the ingredients in the new balm come from its regenerative business practices. Since its launch in 2019, Furtuna Skin’s ingredients are grown on the Furtuna Estate, its 800-plus acre organic farm.

In a consumer study (2-weeks,107 participants), 96% of users agree it leaves skin soft; 94% of users agree skin feels balanced, not too oily, and not too dry;  93% of users agree it effectively removes face makeup and daily debris/grime while not stripping skin; and 92% of users agree that it maintains skin moisture, according to the band.

“As an olive oil sommelier with Mediterranean roots, I'm continually exploring how to incorporate EVOO into everything, so I'm thrilled we were able to make huge technological strides and infuse nutrient-rich olive leaf water into an olive oil balm so our customers can reap the benefits of EVOO from the very first step in their skincare routine,” said Agatha Relota Luczo, founder and CEO of Fortuna Skin.