The Dial Brand Celebrates 75th Year Anniversary with Launch of New & Improved Body Washes

Dial is celebrating its 75th anniversary, with a refresh and evolving its collection of body care products.

 

With its long-standing history of supporting healthy hygiene habits and sustainability practices, Dial says it will continue to help deliver clean, healthy-feeling skin with its new and improved line of Dial Body Wash. The innovative line of 15 products will feature both established and new scents to evoke the nostalgia of the brand but with a formula upgrade to cleanse deep while being gentle on skin.

 

As a Product of the Year award winner, Dial prides itself on delivering body wash formulas that leave skin feeling soft, fresh and restored. The upgraded body washes will continue to deliver on these qualities with the new innovative Hydraclean Complex, which includes vitamin E. The new and improved body wash line is gentle on skin, removes dirt and impurities and leaves the skin feeling deeply cleansed and hydrated. The mild formulas are dermatologist tested, pH-balanced, free from parabens, phthalates, silicones, sulfated surfactants and approved as cruelty-free under the Leaping Bunny program. Honoring Dial brand's commitment to sustainability, the upgraded 16- and 21-ounce body wash packaging is made from 100% recycled plastic in new ergonomically improved bottles.

When developing these body washes, Dial looked at its target consumer: someone who is status-driven and prioritizes their mental, emotional and physical health. This insight led to the development of the “Dial Up Your Day” campaign. This campaign allows Dial to help its consumers be their best self, whether making a small change or a big transformation. When searching for a brand partner to help embody this message, Dial looked no further than Actor/Director Melissa Fumero. Busy at home and career, the brand felt she is the epitome of the woman who does it all, yet prioritizes a moment to “dial up” herself.

 

“I am excited to partner with Dial on their #DialUpYourDay campaign and new body wash products,” said Fumero. “What this campaign stands for, taking care of ourselves mentally, physically and emotionally, is something I really believe in. It is important to me to help spread this message of taking care of yourself, even in the smallest ways, and find those special moments where you can dial up your day.”

Dial has innovated better-for-you formulations that cleanse deep, but are gentle on skin. Two new body wash scents were developed based on insights that evaluated whether consumers showered in the morning or at night, and the benefits they seek. 

 

The new and improved body washes are now available in an assortment of hero scents plus two new scents, which are Calm & Soothe Eucalyptus Mist and Energize & Boost Berry Burst.

 

Dial is also 'dialing up' its bar soap portfolio, relaunching with a new look and formula. Dial bar soap eliminates 99% of bacteria encountered in household settings while cleansing deep and being gentle on skin. It is dermatologist tested, pH-balanced, paraben-free and approved under the Leaping Bunny cruelty free program. Dial is also proud to continue its work supporting ethical and sustainable palm oil production through its partnership with Solidaridad, an international non-profit that enables farmers and workers to improve their working conditions and produce in better balance with nature.

 

The new Dial Body Washes will retail for $4.49 and are available at retailers nationwide beginning March 2023.