03.21.23
Scalp health and haircare brand Divi has appointed Erica Randerson as vice president of e-commerce.
Randerson brings her experience to lead the company’s direct-to-consumer growth strategy.
In this role, Randerson will be responsible for overseeing all of Divi’s e-commerce operations including brand marketing, website strategy, social and influencer programs and more. Prior to Divi, Randerson was most recently vice president of e-commerce at Edible Arrangements, where she drove the day-to-day decisions and strategic planning for its international websites and 900-plus franchise retail locations.
“As Divi continues to grow, we’re thrilled to be welcoming Erica to our team,” said Dani Austin, founder of Divi. “With her incredible background, Erica will be instrumental in helping us more deeply engage with the Divi community. We look forward to working with her to amplify our story during a time when more and more individuals are focused on improving their scalp health as a part of their overall health and wellness.”