03.21.23
Estée Lauder extended its Beautiful Magnolia fragrance portfolio with Beautiful Magnolia L’Eau. The new floral scent is billed as “an intoxicating blend with signature notes of lush magnolia and lavender, creamy amber and luminous musk,” according to the Happi Top 50 company.
Global Brand Ambassador Ana de Armas is the face of the Beautiful Magnolia Dare to Love campaign created by Matthew Parr, senior vice president, global creative, Estée Lauder. The hero film was directed by Gordon von Steiner and the print campaign was shot by Cass Bird in Los Angeles.
Also new at Estée Lauder is a limited-edition fragrance from Aerin, Mediterranean Honeysuckle Clementina eau de parfum. Corsican clementine, Italian bergamot and orange are arranged around a vibrant, sun-warmed heart of honeysuckle, jasmine sambac and verdant bourgeon cassis. The fragrance finishes with a base of glowing ambrox, creamy musk and the earthy purity of moss, according to the company.
Global Brand Ambassador Ana de Armas is the face of the Beautiful Magnolia Dare to Love campaign created by Matthew Parr, senior vice president, global creative, Estée Lauder. The hero film was directed by Gordon von Steiner and the print campaign was shot by Cass Bird in Los Angeles.