Company News, Marketing News

The Clinique Lab Digital Retail Concept Debuts in the US

Online resource showcases beauty ingredients and products in makeup and skincare.

Clinique revealed its newest digital retail concept, The Clinique Lab. It rolled out first in the Europe, the Middle East, and Africa (EMEA) region and is now available in the US.

The concept will spotlight the brand’s top performer, Moisture Surge100H Auto-Replenishing Hydrator. It also will promote the brand’s new “Protect Your Glow” campaign.

Bringing the brand retail experience found in Herald Square to life, the advanced virtual storefront enables all customers access to discover, interact, play, learn and shop in one place, according to the Happi Top 50 company.

The Clinique Lab is available on both mobile and desktop that allows  customers to create custom avatars and explore six unique environments:

Shop

Add product favorites to a live shopping cart linked to the Clinique website

Connect

Shoppers can connect and engage with a Clinique Consultant for skincare and makeup

Radiance

Explore the world of Clinique's top performer, Moisture Surge 100H Auto-Replenishing Hydrator

Formula

Learn about Clinique's unique formulas and product innovation

Source

See, hear and sense the environment in which ingredients in top-selling products are sourced

Origin

Walk through museum and dive into Clinique’s brand origin timeline


A look inside the new Clinique digital project.

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