04.13.23
Men’s grooming and lifestyle brand Manscaped continues to grow its global roster of sports partnerships with German Football Club, SV Wehen Wiesbaden.
The brand will bring a whole new edge to the competition as the nearly 100-year-old football club fights for a spot in the Bundesliga 2 division.
“It is crucial to partner with sports organizations that have a strong presence in their respective regions, and SV Wehen Wiesbaden maintains such a solid reputation and reach in Germany and beyond,” said Lucas Coyle, senior partnerships manager at Manscaped. “We’re excited to see the club rapidly rising through the ranks thanks to their tremendous players and loyal fans, and to now play a small part in this growth.”
The partnership will be unveiled Saturday, April 15, in SV Wehen Wiesbaden’s home stadium, Brita Arena, located in the coveted city of Wiesbaden just outside of Frankfurt. As the club races towards promotion, Manscaped will be showing its support with LED presence, a permanent placement on the team’s website landing page, as well as digital activations. Additional integrations include an exclusive presentation of after-match statistics and a fun storytelling feature with the players. All of Germany will have the opportunity to cheer on the team as each game will be available on Free to Air TV for anyone who wants to tune in to the magic.
In 2021, Manscaped announced its first German partnership alongside professional handball club Füchse Berlin amid a heated season of Bundesliga Handball, the country’s top league and most watched handball competition in the world.
Additional Reading
Manscaped CEO Paul Tran Named Entrepreneur of the Year 2022. Check out the brand's past marketing efforts to raise awareness about testicular cancer here.