Olay Introduces First-Ever 100% Recycled Jars in Collaboration with Walmart

Olay North America, in collaboration with Walmart, has rolled out its first-ever 100% recycled jars. 

 

“This collaboration between Olay and Walmart is further demonstration of our ongoing commitment to raise the bar in beauty to meet our customer’s expectations and reimagine products with our suppliers,” said Creighton Kiper, Walmart’s vice president of beauty.  “We appreciate the investment Olay is making to innovate and deliver proven, trusted product benefits now with more sustainable packaging alternatives.”  

 

Made available for the Olay Vitamin C + Peptide 24 Face Moisturizer and Olay Retinol24 + Peptide Night Face Moisturizer, the jars are made from 100% recycled materials from sources including Walmart facilities and are packaged in cartons made from pulp certified by the Forest Stewardship Council. The limited-run jar is the latest in Olay’s test-and-learn approach to designing more sustainable packaging using 100% recycled materials. 

 

Olay’s signature Vitamin C + Peptide 24 Face Moisturizer delivers brighter, glowing skin; its lightweight, silky formula includes Vitamin C, Vitamin B3 and Lactic Acid that melt into the skin without clogging pores, resulting in instant and long-lasting hydration without greasy residue. The Olay Retinol24 + Peptide Night Face Moisturizer is a smoothing nighttime facial moisturizer featuring Olay’s Vitamin B3 + Retinoid Complex. The fragrance- and dye-free formula absorbs quickly and goes deep into the surface of the skin to deliver ultimate hydration overnight. 

 

“We are ever aware of sustainability’s role in building products of irresistible superiority, and we’re excited to offer consumers the ability to shop the same great products they know and love, but now more eco-friendly,” said Stephanie Headley, senior vice president of Olay. “Olay is proud to collaborate with Walmart on this important product innovation. This new launch is yet another step in our shared commitment towards creating a cleaner future for the skin care and retail industries.”

 

With this launch, Olay says it is furthering its investment in responsible beauty and P&G’s ambition to achieve 100% recyclable or reusable packaging by 2030. The new 100% recycled jars are expected to save up to a total of 10,000 pounds of plastic consumer waste from entering landfills, exemplifying both companies’ aspirations to meet consumer demand for more sustainable options. 

 

The new 100% recycled jars are available in select Walmart stores nationwide and on walmart.com.