04.29.23
Carol's Daughter, a pioneer in the natural haircare space, is encouraging Little Mermaid fans to embrace their inner mermaid and let their curls sing as the exclusive haircare partner of Disney's highly anticipated live-action film due out in May.
Carol's Daughter has re-released three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength – with limited-edition packaging in honor of Disney Princess Ariel and the noteworthy film.
The Wash Day Delight Aloe Shampoo and Conditioner offers six times more shine, according to the brand. All four products, featuring specially-themed packaging, will be available exclusively in stores, nationwide. The brand will also offer a Black Vanilla Kit, featuring its Moisture and Shine Leave-In Conditioner with a complimentary detangling comb and brush, as well as a Goddess Strength Kit, featuring the Divine Strength Leave-In Cream with comb and brush to help users strengthen and fortify their "mermaid" locks, available in stores and online.
"I am ecstatic to celebrate the upcoming release of 'The Little Mermaid,'" said Lisa Price, founder of Carol's Daughter. "This is a full circle moment for so many Carol's Daughter fans who grew up watching the film, and who will now see themselves in the characters on screen – a moment in which Carol's Daughter is proud to be part."