05.11.23
Antoinette Beenders and X-Presion for Aveda introduce A Piece of Hair (APOH) Collection.
The so-called groundbreaking collection took inspiration from a Japanese fashion designer known as a pioneer of fabric technology, and explores the artistic use of “a piece of hair” as the medium or fabric. Each look is designed for the human head and the shape the hair itself creates as it moves in three dimensions.
The brand likens the collaboration between Antoinette Beenders and X-Presion to a jam session of music legends, freestyling in the joy of creativity, wisdom and experience embedded in their hands—and venturing fearlessly into the future.
“The hair creates a sensory experience of fluidity and modernity as it moves,” said Beenders. “In this way, we have evoked and brought the hair to life with the graceful movement of dancers.”
In line with the Aveda mission, these looks incorporate hair that has been reused and given new life using 100% vegan Aveda hair color along with bond-building Botanical Repair. The collection honors “a piece of hair” and treating it with respect.