05.11.23
Verb haircare is bringing its no-filter approach and unretouched results to Target stores nationwide and online.
Available now, consumers can discover Verb's high-performance offerings in Ulta at Target locations in over 350 doors. The salon-founded brand was born in Austin and raised in New York, with what the brand calls an “unwavering mission” to deliver the best salon-quality hair care at an affordable price point. The PETA-certified, cruelty-free brand’s so-called “only good stuff” commitment means products free of parabens, gluten and potentially harmful sulfates.
Within its nine collections, Verb offers products for all hair types and textures.
“In 2011, when the brand started, it was immediately loved by stylists. More than a decade later, our commitment remains the same: to make the very best hair care for you and us—and our plus ones, family, friends, and kids," said Brooke Coté, general manager at Verb. "Target allows us to increase accessibility, giving more opportunities to find your favorite Verb hair care while shopping for all the other things you need."
Bestselling Hair Products
Verb's bestsellers now available at Target include Ghost, powered by moringa oil for weightless hydration and shine; Ghost Oil, a weightless hair styling oil fights frizz and enhances shine by 75%; Ghost Shampoo, which weightlessly cleanses fine hair; Ghost Conditioner, which hydrates, detangles, smooths frizz and promotes shine; and many others.
Additional Reading
Check out our full coverage of the hair coloring market with our May cover story here.