05.15.23
Coty has unveiled “Coty Protopia”—its new approach to power beauty through cutting-edge innovation and science, which the beauty giant says is underpinned by a commitment to sustainability and new art.
The company says this new direction begins with introduction of a new serum from its ultra-premium Orveda brand and the unveiling of Infiniment Coty Paris, which Coty is calling its "most ambitious fragrance project to date."
“At Coty, we firmly believe that no one can control or dictate what is, or is not, beautiful. The future of beauty we strive to create is one anchored in a deep respect for, and commitment to, infinite expressions of individual beauty and experiences,” said Sue Y. Nabi, CEO of Coty. “This ethos is embodied in our latest innovations, Orveda’s new Omnipotent Concentrate serum, which I believe is perhaps the most potent serum of all time. Infiniment Coty Paris, our most ambitious fragrance project to date, aims to usher in a new era for fragrances and perfumery, representing to fragrance what Orveda is to skincare.”
Orveda also announced a collaboration with the Azzedine Alaïa Foundation to sponsor aspiring fashion designers from across Africa and Asia. The collaboration will serve to disrupt mainstream, obsolete expressions of beauty on the global stage, and provide a new arena for underrepresented contemporary creatives to explore and unleash their unique perceptions of beauty.
“Infiniment Coty Paris is a creation that marks a natural progression for the company, fusing beauty, science, and art,” said Nabi. “Today’s announcement is a small teaser of all that is to come in the coming months, when we unveil the full extent of this exciting project to consumers across the globe.”
Coty Protopia was announced at a gala event held in Cannes this weekend.
The company says this new direction begins with introduction of a new serum from its ultra-premium Orveda brand and the unveiling of Infiniment Coty Paris, which Coty is calling its "most ambitious fragrance project to date."
“At Coty, we firmly believe that no one can control or dictate what is, or is not, beautiful. The future of beauty we strive to create is one anchored in a deep respect for, and commitment to, infinite expressions of individual beauty and experiences,” said Sue Y. Nabi, CEO of Coty. “This ethos is embodied in our latest innovations, Orveda’s new Omnipotent Concentrate serum, which I believe is perhaps the most potent serum of all time. Infiniment Coty Paris, our most ambitious fragrance project to date, aims to usher in a new era for fragrances and perfumery, representing to fragrance what Orveda is to skincare.”
Orveda OmniPotent Concentrate
Orveda’s new OmniPotent Concentrate is a new serum that “sits at the crossroads of scientific innovation in the areas of microbiome and cellular longevity,” said Orveda CEO Nicolas Vu. “OmniPotent Concentrate has shown very strong clinical results and is expected to further cement Orveda’s leading position at the nexus of innovation, beauty, and wellness.”Orveda also announced a collaboration with the Azzedine Alaïa Foundation to sponsor aspiring fashion designers from across Africa and Asia. The collaboration will serve to disrupt mainstream, obsolete expressions of beauty on the global stage, and provide a new arena for underrepresented contemporary creatives to explore and unleash their unique perceptions of beauty.
Infiniment Coty Paris
Coty contends the Infiniment Coty Paris collection will ultimately include a range of fourteen diverse scents, which are expected to be launched globally in 2024. Coty says it is first fragrance with patents pending for both the formulation and the packaging.“Infiniment Coty Paris is a creation that marks a natural progression for the company, fusing beauty, science, and art,” said Nabi. “Today’s announcement is a small teaser of all that is to come in the coming months, when we unveil the full extent of this exciting project to consumers across the globe.”
Coty Protopia was announced at a gala event held in Cannes this weekend.