05.18.23
According to the Skin Cancer Foundation, children are at a higher risk for UV-induced sun damage and are even more susceptible to sunburns than adults due to their thinner, more sensitive skin, and under-developed natural defense mechanisms.
To help keep children safe in the summer sun, La Roche-Posay has launched Anthelios SPF 50 Kids Gentle Lotion Sunscreen.
Tested by dermatologists and pediatricians, the formula is specifically developed to be gentle on children's sensitive skin. Anthelios Kids Sunscreen provides broad spectrum SPF 50 protection, is water resistant for up to 80 minutes, and blends easily on all skin tones without leaving a white cast. Oxybenzone-free sunscreen has lightweight, comfortable texture and is formulated without fragrance and parabens to be safe on sensitive skin.
According to the Skin Cancer Foundation, five sunburns before the age of 20 can double a consumer’s risk of developing melanoma.
Since 2010, La Roche-Posay has supported skin cancer prevention through education on sun safe behaviors, smarter sun protection and access to free skin checks through its SOS - Save Our Skin Campaign. The La Roche-Posay Anthelios Sunscreen range is trusted by dermatologists worldwide for providing safe and effective UVA and UVB protection.
Key Ingredients
Cell-Ox Shield Technology, a key antioxidant technology in the Anthelios sun care range that combines photostable UVA/UVB filters and powerful antioxidant protection; glycerin – helps hydrate skin by absorbing water from the surrounding environment; Vitamin B5 – helps the skin feel soothed and moisturized; niacinamide – used for its soothing properties and helps restore the skin's moisture barrier; Vitamin E – has antioxidant properties to help neutralize damaging free radicals; and La Roche-Posay Thermal Spring Water – contains a unique combination of soothing minerals, trace elements, and a high concentration of selenium, a natural antioxidant.
Clinical Results
In a one-week clinical study, 94% of agreed the sunscreen does not leave white cast on skin; 95% said product applied and spreads easily on skin; 97% said skin feels moisturized and hydrated; and 84% said sand brushes away easily from the skin.
The new Anthelios Kids Sunscreen retails for $32.99 and can be purchased at CVS, ULTA, Target, Walgreens/Duane Reade, and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin and SkinStore.