05.29.23
Amika is the most popular hair care brand in the US, according to hair care website Curl Centric.
Their research, which was ranked by US-based monthly Google search volume, shows that Amika was 87,000 followed by Remington at 69,000 and L’Oreal at 62,000. Paul Mitchell followed with 52,000. Ouai, Redken and Revlon were 45,000, Oribe was 39,000, Pureology garnered 36,000 and Head and Shoulders finished tenth with 31,000.
Amika, an independently-owned hair care brand founded in Brooklyn in 2007, originated from supplying hair salons. It then branched out to consumer sales, inclusive advertising campaigns and B-Corp certification. Products, which include shampoos, conditioners, hair masks, hair oil and styling tools, are sold in over 35 countries worldwide.
“The results of our research are a reflection on the increasing demand for affordable-luxury hair care products that are cruelty free, and consumers choosing to buy from companies who recognize the importance of inclusivity and diversity,” said Kira Byrd, hairstylist and founder of Curlcentric.com. “Companies like Amika cater to every hair type with their products, from natural waves, curls and coils, as well as every style. Not many hair care brands offer the same consideration to every type of customer, and I think this is the main reason they are so popular.”
Top 30 Most Popular Hair Care Brands in the US
The hair care market is expected to reach $115.73 billion by 2025, according to Statisia.com.
In the United States alone, there are approximately 80,000 salons, consisting of 4,000 barber shops and 76,000 beauty salons. Prominent salons in the country include Sports Clips, Premier Salons, Ratner Companies and Regis. According to the World Health Organization, global hair loss problems, such as volume loss, hair thinning, and dryness caused by reduced oil production, have all contributed to the increasing demand for hair care products.
Top 30 Most Popular Hair Care Brands in the US in Q1 2023, ranked by US monthly Google search volume:
Amika— 87,000
Remington— 69,000
L'Oreal— 62,000
Paul Mitchell— 52,000
Ouai— 45,000
Redken— 45,000
Revlon— 45,000
Oribe— 39,000
Pureology— 36,000
Head and Shoulders— 31,000
Ghd— 31,000
Living proof— 29,000
Babyliss— 24,000
Feria— 18,000
Wella— 18,000
Davines— 17,000
Herbal Essences— 17,000
Design Essentials— 16,000
Dove Shampoo— 14,000
Garnier— 14,000
Aussie Shampoo— 13,000
Pantene— 12,000
Bounce Curl— 12,000
Ouidad— 8,300
Alaffia— 4,900
Olaplex— 4,300
Odele— 4,000
Keratase— 3,300
Beauty Works— 2,000
Sheamoisture— 2,000