05.30.23
Nivea has launched a new series dedicated to skin diversity called “Skin Out Loud.”
In it, real people from different walks of life with real skin experiences discuss topics like aging, identity, confidence and the skincare routines that support it all.
The series features a diverse cast of hosts including Brigiding, from RuPaul's Drag Race Philippines; Zithobe Macheli, South African skinfluencer; Jessica Vander Leahy, Australian model and author; and Leni Bolt, non-binary transgender host on Netflix's Queer Eye Germany.
With their guests, para-athlete Brandon Beack, Gené Watkins, Shamyra Moodley and travel influencer couple Gizem Çobanoğlu and Salim Ahmedov, the conversations center on their skin experiences, illustrating the essential importance of skin care. Throughout five episodes, the conversation stretches from short-lived skin care trends to skin representation and everything in between, keeping it real, light and always loud. It's a colorful mix of skin expertise and real-life anecdotes for skin care lovers or curious listeners who want to be inspired.
The first episode focuses on how consumers use skin as a canvas for expression and deep diving on gender identification journeys within the transgender community. The following episodes discuss the variety of skincare routines different skin types require, how aging is a journey that traces stories on our skin, the impact of unexpected accidents on our skin health, and how feeling good on our skin can boost our confidence levels.
"To overcome intolerance, people must be exposed to diversity as exposure drives acceptance,” said Tobias Collée, vice president global Nivea brand. “For us at Nivea the leadership of a brand should reflect the diversity of our customers and the communities we serve no matter the size of the group."
A special episode featuring the "People of Deutschland" book creators, debates topics of racism, focusing on how skin can act as a connector instead of a divider. Its moderator, acclaimed TV Host Milka Loff Fernandes, is joined by the authors, Martina Rink and Simon Usifo, Olympian athlete Carlotta Nwajide, "Halbe Katoffl" podcaster Frank Joung and former professional ice hockey player Dr. Martin Hyun. Besides an integration into the "Skin Out Loud" series, Beiersdorf the mother company behind Nivea has been supporting this project – fighting against racism and promoting diversity.
With the project, the skincare brand highlights many ways consumers’ relationship with their skin changes depending on personal, cultural and social circumstances.
View a clip of the series here: